OUR WORK
It becomes evident that CUBANFIT has not only weathered the challenges but has emerged as a trailblazer in the competitive world of activewear, thanks to the collaborative synergy between marketing strategies and the brand's unwavering commitment to excellence.
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RE-BRANDING & WEBSITE RE-DESIGN
In addition to targeted advertising and promotional strategies, CUBANFIT’s significant growth in 2023 was also driven by a comprehensive re-branding and website redesign initiative. This transformation played a crucial role in enhancing user experience, improving brand perception, and ultimately contributing to the 32% increase in store sessions.
EMAIL'S CONTRIBUTION TO GROWTH
Klaviyo’s role in CUBANFIT’s revenue growth in 2023 was multifaceted, with both automated email flows and targeted campaigns making significant contributions. Automated flows, especially the abandoned cart flow, were instrumental in recovering lost sales, while targeted email campaigns, notably the Restock Alert, demonstrated the power of precise messaging.
BRAND AMBASSADOR PROGRAM
The CUBANFIT Brand Ambassador Program has demonstrated remarkable success, contributing high percentage in sales revenue and engaging 700 active ambassadors. The strategic initiatives, including effective recruitment, engagement, and incentive programs, have proven to be highly effective. By refining these strategies and focusing on continuous improvement, CUBANFIT is well-positioned for continued growth and success in the future.
CUBANFIT
In the dynamic landscape of activewear, CUBANFIT experienced a transformative year in 2023, marked by significant growth and innovation. As growth partner, we spearheaded strategies that propelled CUBANFIT to new heights.
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SALES INCREASE BY +65%
The most remarkable metric is the 65% surge in sales, highlighting a substantial increase in revenue. This growth is a direct outcome of the combined impact of increased sessions, improved conversion rates, and higher average order values, showcasing a flourishing online business.
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CREATIVE DIRECTION
For the 2024 summer collection, CUBANFIT embarked on a transformative creative journey to deliver an innovative and visually compelling range of activewear. As Creative Directors, we led the vision and execution of this collection, focusing on aligning with emerging trends, enhancing brand identity, and catering to our target audience's needs.
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AOV INCREASE BY +25%
The noteworthy 25% increase in Average Order Value signifies a positive shift in customer spending behavior.
This is attributed to successful upselling and cross-selling strategies, the introduction of premium products, and the impact of promotions encouraging larger and more valuable transactions.
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